NO, I WONāT SHARE YOUR SOCIAL MEDIA POST
NO, I WON'T SHARE YOUR SOCIAL MEDIA POST
Have you ever asked a friend, family member, or associate to share your social media posts to help you grow your brand awareness or cause?Ā And then, they refuse! What jerks, right? Well, it isnāt that simpleā¦
One of my favorite things about social media is keeping in touch with clients across the social landscape. Watching them bring their greatness & share insightful ideas that inspire me. I had the honor of working with Ms. Yaneek Page and her talented team last year.Ā YaneekĀ is a game-changing, award-winning entrepreneur making a huge impact by helping Caribbean business owners enter new markets asĀ Program Lead forĀ Market Entry USA.
Yaneek shared a Tweet today about social media etiquette that had me applauding!
She explained why the lack of sharing is not a lack of caring. Itās simply protecting oneās brand, consistency of message, and keeping integrity to a process. So, in this case, I asked, āPlease, let me share your social media post on my page!ā
And she graciously agreedā¦
Letās talk about asking people to share your content on social media. Guys, understand that people can support you, your events or cause BUT refuse to repost/share your content. Respect their right to say NO!
This is the Digital Age! Many people now recognize the value of their social media assets and are intentional about personal branding. This means theyāre less random & more strategic about their posts.
It also means they have to be vigilant about the content & ensure it aligns with their own image, personal brand & goals. At the risk of offending family, friends, colleagues & even clients, people will guard their social media vigilantly. Itās a huge part of their digital footprint.
Weāve developed this habit of asking people to āshare on your pageā and expecting that they must say yes.
Like, whatās the big deal? Itās just a post.
No! Itās not that simple & it is a big deal. Their reputation & brand could be on the line.
Sharing, reposting & promoting other peopleās content ā whether itās an event, flyer or cause is akin to saying āI endorse thisā or āhereās what Iām aboutā Some may even assume youāre connected with the organization etc. Thatās a risk not everyone is willing to take.
Remember too, your brand isnāt just image. It is reputation. Managed well, itās an asset. Managed poorly, itās a liability. Itās your tone, your language, your values, your frequency & depth of sharing. It shouldnāt be random!
Whether itās your family, close friend, or colleague. Whether youāve hired, contracted or booked them to do work. Respect that people are not obligated to share what youāve asked them to. Frankly speaking, in this digital age, that is sometimes an unreasonable ask.
Yaneek Page
Yaneek Page is the founder of the Caribbeanās first litigant support company, Future Services International Limited. A certified trainer in entrepreneurship, Yaneek is also the creator & executive producer of The Innovators, a TV series airing in over 18 countries which transforms small businesses and promotes entrepreneurship. She is also an entrepreneurship and small business writer for MasterCard Caribbean Business Blog and the Gleaner newspaper.
Yaneek is also the Program Lead forĀ Market Entry USA, an accelerator program that helps Caribbean entrepreneurs to achieve their goal of expanding outside their country of origin to the US Market.