We’ve all heard how important it is to create video content that supports your business strategies. There is a ton of overwhelming information out there about what to create and where to post it. Diving into video content creation can be complicated and we want to let you know that there are some simple steps to take that will get you moving in the right direction.

Whether you have an existing YouTube channel or are setting one up for the first time, here are our best practices, tips and steps you can take that will ensure you get the most out of your video producing efforts. We will discuss the optimal setup of your Youtube Channel so you can be found by the estimated 1.8 Billion users who search YouTube monthly. Once you know the steps to take, the process can be relatively easy and fun. So let’s get started!

Beyond this quick blog, there are many tools to help you along the way, namely Google. But remember, you will need to have a Google account to set up and sign in to your YouTube Channel.

Once you have signed into YouTube, you can begin setting up your YouTube channel. As you dive into this process, remember that you want to stay consistent with your YouTube page branding. This means having strong branding on your channel as well as for the videos you post.

When you sign into YouTube, you will be taken to your home page.  From there you will want to click on your icon in the top right corner and select “My Channel” so that you can start customizing the channel settings. The two first items to address are the Channel Icon and The Channel Art Banner, shown below. Here are the steps and places you need to update to make your YouTube page your own and put your best face forward.

Channel Icon and Channel Art Banner Locations
  • Channel Icon: This is the icon that displays to other users for your videos and comments.
    • Use a clean and crisp logo image used in your channel icon.
    • The Icon is generally displayed in a circular shape, so make sure that your logo is sized correctly to fit into the circle without aspects of it being cropped out.
  • Channel Art Banner: This is the header background image for your page.
    • This should be a high-resolution image that is big enough to be seen on HDTVs and Monitors. Many users go to YouTube on their home televisions, gaming consoles and streaming entertainment devices.
    • Youtube will scale this image to fit an appropriate screen size depending on what type of device is being used. Preview how the channel art will look on the 3 major devices before finalizing the design:
      1. Computer
      2. Mobile
      3. HDTV
Channel Art Banner Preview on Different Devices

The next item we want to highlight is the Playlist. Playlists are created for recurring content or content that addresses a specific marketing strategy. Creating playlists will help you sort your videos inside your channel. When uploading videos to YouTube, you will be able to select which playlist they should be part of. Think about it like songs on an album, chapters in a book, or collections of art.

  • Customize your playlist Privacy settings. Sometimes it’s useful to create private playlists for content that you want to discreetly share with clients or team members. Some companies use this for internal versioning of videos, client reviews or for proposals made for specific sales opportunities. Here is what the different settings mean:
    • Private: Only those you invite to view the video can view it (they must have their own Youtube accounts and the maximum number is 50 usernames). Your video will not come up under any search results or your channel list. If you try to share it with someone who wasn’t invited, they will not be able to connect to it.
    • Unlisted: The video will not come up in search results or on your channel either. Only those who know the link can view it, and you can share the link with anyone, even those who do not have a YouTube account/username.
    • Public: Anyone can search for and view your video.
  • Ordering: Choose the order of how the videos are presented in your playlist. These options can include ordering them by date added, date published, popularity or a custom order decided by you.
  • Embedding: You can choose if you will allow other people to embed your video on their sites and pages. This means they can use your videos on their websites and make the videos more public.
  • You can also add rules to automatically add videos that meet specific requirements to your playlists, but this is more for YouTube pages that have a lot of content that are produced and regularly uploaded.

While customizing your channel, note that you are able to view the channel as yourself, new visitors and returning subscribers.  You should use this option to see how your channel will look for the various visitors as you make updates. Always keep your subscribers and video watching audience top of mind when making changes, update and even creating content.

And don’t forget to update the “About” section of your channel so that you provide important details about your company, specifically: why you created the channel, an email to contact you and your business website. A well-written Channel Description can convert visitors into subscribers and including keywords in your Channel Description can help your channel’s YouTube SEO.

Remember that your channel should be created with a purpose, not because someone on the management team wants to have a YouTube account. Take the time to set it up right, so that you can focus on the main reason for having a YouTube channel: Sharing the compelling videos that you create!