Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations, and insights into how social media and technology are changing business, society and culture around the world. At the same time, our conference takes place here in Coeur d’Alene, simultaneous conferences will take place in Los Angeles, Bristol, Kyiv, Mexico City, Milan, Nairobi, Rome, and Warsaw.
In its second year, Social Media Week Coeur d’Alene (#SMWCDA) brings together marketing, media, and technology professionals with a curiosity and passion for new ideas, innovations and emerging trends in social media and digital marketing.
Our conference is designed to empower local brands and professionals with a deeper understanding of the strategies, tactics, and tools they need to advance themselves and their organizations in the ever-changing fields of social media and digital marketing.
Marie will be speaking from 2-3p on Monday
Talk Title: Reverse Engineering the Blog: Content that Drives Action!
Talk Description: We all know that content is king. The key words, the expertise, the story arch all have to shine. But the truth is, if the words that you assemble aren’t driving people to action then it’s simply more words in an oversaturated market.
Join Marie Hale, CEO of @revenue, for a powerful view into the human decision model, what drives people to act and how you can create filters for content that moves people. It’s time your blogs got some ROI.
What you will learn:
- How to create emotional engagement
- The psychology of sales and decision making
- How to use content to responsibly drive conversions