In a world with “alternative facts” and the ability to make your own truth, there is a lot of miss-information out there. @revenue is here to shed light and truth on some of the most common marketing myths and why they just aren’t facts. These misconceptions are dangerous and can seriously impact your business.
Marketing Myth #1: My business is so incredibly unique, it is too complex for anyone outside of our firm to communicate.
Why it’s false: Look, no marketer will ever be able to know your business better than you, but do you know what they are experts at? Communicating with your audience. How you translate that expertise and unique offering to the masses to best connect and engage is critical for generating sales.
Marketing Myth #2 I received an email from someone who says he can get my site to page 1 on Google. For just $99!
Why it’s false: Really? Are you going to fall for that one? SEO takes time and is a long-term strategy. Don’t fall for some cheap tricks that may work today, but will leave you burned in the long run.
Marketing Myth #2.5: My cousin is an insta-star.
This goes right next to “the millennial on the team will do social media.” Leaving your brand, reputation, and marketing strategy to someone that knows how to use a tool is not enough. They need to have a strategy, plan and know how to generate ROI, not “likes”, from their efforts.
Marketing Myth #3: It doesn’t need any marketing, really. It sells itself.
Why it’s false: Nothing sells itself. Even Apple’s greatest products require the right placement at the right time communicated by the right people to the right audience.
Marketing Myth #4: The client is always right.
Why it’s false: I get it, we are in the service industry, but really? How does this develop trust and good recommendations? If the client was always right, why are they asking for help? Because they tried something one way and it didn’t work perhaps? So, let’s stop putting them on high platforms as always right and work with them as partners.
Marketing Myth #5: I don’t need marketing to target my offering. Anybody and everybody can use my services.
Why it’s false: Because if anybody and everybody actually showed up at your doorstep tomorrow, you couldn’t possibly service them anyway.
Marketing Myth #6: Word of mouth and a website is enough –
Why it’s false: Delivering quality, targeted and convertible traffic to your website takes a strategy, a budget, execution and some time. Don’t wait for the pipeline to inevitably dry up. You need to be proactive instead of waiting by your inbox for a lead to come in.
Marketing Myth #7: Facebook is the only valid way to get your message across to people anymore.
Why it’s false: HA! That’s like saying, “The only way to get protein is to eat a lot of eggs.” There are TONS of channels, groups, mediums and tools to get your message across. If you believe this, you might be a little narrow-minded. Let an experienced marketer show you some solutions.
We all know first hand how annoying it can be to get the same assumption and miss-information driving networking conversations and sales calls. For many experienced professionals, they never had the opportunity to learn about marketing, so they get bad information from the internet, sleazy marketers pumping out misinformation that they take as truth. If you have a question or assumption about marketing, contact @revenue to explain more.