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Posts filed under: Marketing

You might need to hire a marketing agency if…

Let’s face it– not every business needs a marketing agency. I know, it may seem counter-intuitive because every business needs a marketing strategy, but not everyone needs to go out... Read More

Personal Branding: 4 Rules to help you Rule

Personal branding – the term is everywhere in the marketing world and experts and owners alike are diving headlong into creating a magical personal brand of their very own. As... Read More

The Click to Purchase Myth.

When small brands roll out big dreams. There are billions of marketing books, articles and gurus all claiming they have a silver bullet to generate leads while you sleep and... Read More

The difference between a marketing plan and a sales plan

Business plans often glaze over sales and marketing very quickly. They want to know what the overall revenue goals are sure but the HOW is grossly underrepresented. That’s the problem... Read More

The Times They Are A-Changing: Managing Fear

By Emily Lonigro Do you feel something is changing? I do. It’s everywhere and I can’t quite name it yet. It feels deep and systemic, something much bigger than just... Read More

6 Questions to Ask Before Choosing a CRM

Still using Excel to track your networking connections? That might work, to a degree — but it isn’t scalable. You easily lose track of contacts, you miss follow ups and... Read More

Setting up your YouTube Channel

We’ve all heard how important it is to create video content that supports your business strategies. There is a ton of overwhelming information out there about what to create and... Read More

The Impact of Values on Small Business

Value Statements, mission statements, retreats, and branding exercises are often considered luxuries that small business owners will simply slide off of their radar. After all, there are so many more... Read More

Sales Sabotage: How Internal Communication is Hurting Your Bottom Line

In an ideal world, your sales and marketing teams would be best friends. Sadly, they don’t always see eye to eye–sometimes, they go head to head. The truth is, only... Read More

Four Bulletproof Tips for Email Marketing Success

With all the new social media platforms and exciting digital content, these days email marketing may a little old fashioned. But email marketing can make a big impact on your... Read More
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