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Posts filed under: Marketing

Let’s face it– not every business needs a marketing agency. I know, it may seem counterintuitive because every business needs a marketing strategy, but not everyone needs to go out and hire a professional to do the work. Whether you...
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Personal branding – the term is everywhere in the marketing world and experts and owners alike are diving headlong into creating a magical personal brand of their very own. As part of a larger strategy, personal brands can be a...
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When small brands roll out big dreams.  There are billions of marketing books, articles and gurus all claiming they have a silver bullet to generate leads while you sleep and get you that beach house in a matter of months....
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Business plans often glaze over sales and marketing very quickly. They want to know what the overall revenue goals are sure but the HOW is grossly underrepresented. That’s the problem of setting targets, goals, and dreams without understanding what it...
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By Emily Lonigro Do you feel something is changing? I do. It’s everywhere and I can’t quite name it yet. It feels deep and systemic, something much bigger than just me or you. Are you feeling it too? During the...
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Still using Excel to track your networking connections? That might work, to a degree — but it isn’t scalable. You easily lose track of contacts, you miss follow ups and you can do better. Do you dream of a tool...
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We’ve all heard how important it is to create video content that supports your business strategies. There is a ton of overwhelming information out there about what to create and where to post it. Diving into video content creation can...
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Value Statements, mission statements, retreats, and branding exercises are often considered luxuries that small business owners will simply slide off of their radar. After all, there are so many more important things to do, right?!? The short answer is, yes....
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In an ideal world, your sales and marketing teams would be best friends. Sadly, they don’t always see eye to eye–sometimes, they go head to head. The truth is, only 8% of companies report a strong alignment between their sales...
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With all the new social media platforms and exciting digital content, these days email marketing may a little old fashioned. But email marketing can make a big impact on your audience and our bottom line! According to a study by...
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