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The Importance of Diversifying Your Marketing Strategy

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The Importance of Diversifying Your Marketing Strategy FEBRUARY 12, 2021 |IN MARKETING, DIGITAL MARKETING, SOCIAL…


Email Marketing for a Decision-Fatigued Audience

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Email Marketing for a Decision-Fatigued Audience NOVEMBER 20, 2020 |IN DIGITAL MARKETING |BY MARIE HALE   We…


Benefits of Hiring a Fractional CMO in 2020

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In the unfolding economic crisis of 2020, most business leaders are pushing forward into new territory in one way or…


Personal Branding: 4 Rules to help you Rule

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Personal branding - the term is everywhere in the marketing world and experts and owners alike are diving headlong into…


The difference between a marketing plan and a sales plan

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Business plans often glaze over sales and marketing very quickly. They want to know what the overall revenue goals are…


6 Questions to Ask Before Choosing a CRM

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Still using Excel to track your networking connections? That might work, to a degree -- but it isn’t scalable. You…


What My DiSC Profile Taught Me About Myself

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By Kevin Drolet Recently, I retook my DiSC Profile test. It’s been over 12 years since my last one and my hopes weren’t…


Setting up your YouTube Channel

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We’ve all heard how important it is to create video content that supports your business strategies. There is a ton of…


Sales + Marketing: Finger pointing or handshaking

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Most businesses divide their sales team and marketing team into two different groups. At one organization I worked…