Blog & Thought Leadership
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How to Get Investors’ Attention
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How to Get Investors' Attention APRIL 12, 2021 |IN SALES, BUSINESS |BY ANDREA KEIRN For over a decade I worked…
How to Succeed in Retail in the Age of Amazon
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How to Succeed in Retail in the Age of Amazon JANUARY 18, 2021 |IN SALES, BUSINESS |BY ANDREA KEIRN So you had…
The Rule of 2/3
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There Are No Unicorns: Making the Hard Choice for Good/Fast/Cheap Marketing Support You've heard of this rule…
Productivity Tips for #EntrepreneurLife in 2020: Eat the Frog
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If we could sum up 2020 in one quote, it might be this one by Herbert Hoover: “About the time we can make the ends…
Benefits of Hiring a Fractional CMO in 2020
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In the unfolding economic crisis of 2020, most business leaders are pushing forward into new territory in one way or…
How to Support Your Small Business Community During the Coronavirus Outbreak
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It’s almost become a campaign cliche that small business is the backbone of America; but in the year 2020, amidst a…
You might need to hire a marketing agency if…
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Let’s face it-- not every business needs a marketing agency. I know, it may seem counter-intuitive because every…
6 Questions to Ask Before Choosing a CRM
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Still using Excel to track your networking connections? That might work, to a degree -- but it isn’t scalable. You…
The Impact of Values on Small Business
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Value Statements, mission statements, retreats, and branding exercises are often considered luxuries that small…