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How to Get Investors’ Attention

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How to Get Investors' Attention APRIL 12, 2021 |IN SALES, BUSINESS |BY ANDREA KEIRN   For over a decade I worked…


How to Succeed in Retail in the Age of Amazon

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How to Succeed in Retail in the Age of Amazon JANUARY 18, 2021 |IN SALES, BUSINESS |BY ANDREA KEIRN   So you had…


The Rule of 2/3

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There Are No Unicorns: Making the Hard Choice for Good/Fast/Cheap Marketing Support   You've heard of this rule…


Productivity Tips for #EntrepreneurLife in 2020: Eat the Frog

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If we could sum up 2020 in one quote, it might be this one by Herbert Hoover: “About the time we can make the ends…


Benefits of Hiring a Fractional CMO in 2020

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In the unfolding economic crisis of 2020, most business leaders are pushing forward into new territory in one way or…


How to Support Your Small Business Community During the Coronavirus Outbreak

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It’s almost become a campaign cliche that small business is the backbone of America; but in the year 2020, amidst a…


You might need to hire a marketing agency if…

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Let’s face it-- not every business needs a marketing agency. I know, it may seem counter-intuitive because every…


6 Questions to Ask Before Choosing a CRM

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Still using Excel to track your networking connections? That might work, to a degree -- but it isn’t scalable. You…


The Impact of Values on Small Business

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Value Statements, mission statements, retreats, and branding exercises are often considered luxuries that small…