Interview with Voyage Chicago

For the full interview... http://voyagechicago.com/interview/meet-marie-hale-revenue-roscoe-village/

 

Marie, please share your story with us. How did you get to where you are today?

I have been an entrepreneur since the age of 22. At 25, I realized I needed to know more about what I didn’t know and sales was the first place I started to get my MBA on the streets. Over the next 10 years, my sales coach and I worked together on almost a daily basis. I owned a marketing firm and inevitably his closers didn’t have enough leads, and my marketing leads were not getting closed. After years of being each other’s biggest fans we became a family, and 2 years after that we opened our own firm, @revenue, putting sales and marketing under one roof…and it was lightning in a bottle.

We shot past our 1-year goal in under 3 months, our clients were marking unparalleled success, and we spent every waking moment together, and with our little Lily. It was every dream we ever had. Until the day he didn’t pick Lily up from daycare. Jim passed away suddenly on Feb 21, 2017, 3 months shy of our companies 1st anniversary. The life-changing shock was nothing compared to what I still had to face. I had to show up, save our company, raise our girl and keep living.

With the support of an incredible team of what was then contractors, whom became employees and partners, and my friends and family I got back on my feet and back to a fairly unrecognizable life. But our mission of empowering small business owners to create more revenue, be more aligned with their mission and grow from professional love kept me moving. We surpassed every goal Jim and I had set, according to the timeline we laid out when our dream was still new. Here, as we walk into our third year, we will surpass 7 figures of booked business before we hit the half-year mark.

A month ago I would have told you the story ended there. I reached stability because my best friend of more than 10 years took the role of office manager, and part-time helper with Lily as she lived with us 3 days a week. She was more than a set of helping hands, she was what held everything together. On August 7th she asked me to take her to immediate care, she felt like she couldn’t breathe. So after we picked Lily up from camp I took her to the ER, and 15 minutes later she was gone. She was 43. It was a blood clot that hit her lungs. No warning, no way to save her.

Looking at what my little business has had to endure I am constantly grateful to those that rally around us in times of tragedy and times of celebration. We are currently moving into our new offices and we have had an outpouring of support. Laura’s funeral boasted more than 500 attendees, some of whom had only spoken to her on the phone. We have had painters, and lifters, and, thank god, offers for cocktails.

Through it all, we continue to stand in a place of love. Professional love that helps us to truly understand that as life gets crazy, AND IT WILL, surround yourself with people of value. And if you are lucky, you will get to be there for them, too.

So let’s switch gears a bit and go into the @revenue story. Tell us more about the business.

@revenue is a revolutionary company that solves the revenue challenge. We work with nontraditional salespeople, owners, and teams to give them a permission-based sales process that can empower them to close more sales with clients that are going to be a wonderful part of their growth and say no to those that will drag them down. We also have a full-service marketing agency that looks holistically at a client’s needs and gives them a strategy for revenue creation, including digital marketing, public speaking, outreach campaigns and much more. We are one of the few firms in the country that train our clients to hold as much of their marketing as they want so that they can build a marketing department, or partner with them to keep it going so that they can focus on doing what they do best. And we do it all from a place of professional love.

How do you think the industry will change over the next decade?

Marketing companies are going to have to switch from having big ideas to producing great results, and that’s not easy. I see organizations that do not provide strategies that they can then see through to fruition as phasing out.

Sales training needs a woman’s voice and it needs it NOW! I can’t tell you how many times I hear ‘Well, yeah, you closed the sale, you’re cute. That always opens the door.’

We can show the industry that no matter where you come from, what your personal level of ‘cute’ is or how comfortable you are with sales, there is a way to make sales be about caring for the person across from you in such a way that you help both of you get to a decision that makes sense, on both sides of the table, and that the abundance lies in creating wins for everyone involved.


Manufacturing the Future: A New Sales Landscape

Globally the manufacturing industry has undergone a massive transformation in the past decade. Recessions choked demand, employment continues to fall and the floors and lines don’t have the same consistent flow of work to be done. With all of the nuances between each manufactured product and the manufacturers themselves, what is to be done to start to right the ship and save one of the most critical industries to America’s economy?

While I won’t wax poetic about inventory management or the technological advances on the floor, there is one aspect of manufacturing that lies at the root of its stability and growth. Sales. From small plants to those that sprawl for miles, this one critical function of the organization has been left unattended to. When it comes to advancements that the rest of the business world has already adopted, implemented and reaps the ROI on that manufacturers have done little to change. So what’s the problem?

For decades manufacturing companies have been in constant bidding wars, filling out painful RFPs and letting their prices be driven so low. In doing so, they have trained the market how to treat them, and how not to treat them as sales professionals. With painfully slim margins and a lack of true human connection in the sales process, the manufacturing sales rep is often no more than a bid fetcher, hoping that they are cents less than the other guys, and quickly moving on to the next bid.

It’s time to shift...and fast. In my studies and client cases, when we empower the sales staff to embrace a more proactive, soft and nurturing, relationship-based sales process certain things begin to shift.

Accountability: When you give your team members the processes and tools to get results they get a surge of ownership. They don’t feel as if they’re a victim to the bids and can own their numbers and results...and exceed them.

Bigger Orders: In the process of building relationships reps will typically increase their client's orders by 15-30% over the course of 2 years. It takes knowing the right questions to ask to uncover hidden needs and pain points of client's to really make this kind of impact.

Authentic Relationships: Ever had an order go out late or wrong? We all have, and it hurts every time. But if your team has the experience to and education to build a real relationship of honesty and trust with your customers, you are way less likely to lose the client when a mistake happens.

Client Retention: If your sales team is spending time putting together 100 bids a day and only getting a 3% return, how effective is your process? What if you were able to cut out that 93% of time wasters and create powerful relationships with clients that are GOOD for your business, that are invested in the relationship they have with you and are even willing to refer you business? By cutting out that 93% of the bidding that sucks time, energy, and let’s face it, the will to live out of your team, you get to build a client book of evangelists. Do that.

Talent Acquisition: Sales talent can be hard to find, and in the manufacturing world you are up against a wall when it comes to matching the technical acumen with the sales skills, and these rarely show up on the first day polished and ready to go. Having a consultative sales process that empowers your staff is going to result in the things good salespeople want: personal development, more commission, a more enjoyable work experience and the thrill of winning that BIG client.

All of these things sound great right? Well, they don’t show up magically. The shift has to come from the top - and that means that you, the business owner, must learn how to sell. They will not follow if you don’t lead. And I will tell you, it’s not a workshop kind of lesson. As you embrace a new way of processing sales, understanding the why behind decision making and showing that you are walking the walk it will allow you to hold your team accountable because you will become a credible messenger.

The big question is...are you ready for change? Are you ready for more revenue? And will you be the catalyst or a bystander in the future of your company?

Now is the time to solidify the profit of your company. Let’s find 15 minutes to chat - it might just make you millions.

Click here to schedule https://atrevenuecalendar.as.me/Disco


Four Bulletproof Tips for Email Marketing Success

With all the new social media platforms and exciting digital content, these days email marketing may a little old fashioned. But email marketing can make a big impact on your audience and our bottom line! According to a study by Campaign Monitor For every $1 spent on email marketing $44 is made in return.

Email marketing can appear easy (an average office worker receives 121 emails a day and sends around 40 business emails daily) but getting results can be tricky. However, there’s good news for you. Even if you’re new to email marketing, there a few simple tips that increase the success of your campaigns by leaps and bounds. Let’s take a look:

  • Tip 1 - Get Your Email Opened
    A journey of a thousand calls to action begins with just one click! Remember, your message doesn’t do any good if it never gets seen. That’s why it’s important to spice up the inbox. Make sure your subject lines are compelling and put some power in the “From” line. Would this email get more attention if it came from the brand, the CEO, or even the sales rep? These factors are all a reader has to quickly determine if they want to read your message, so make it count.
    Struggling to write the perfect subject line? Use Send Check It to get insights and make improvements before it goes out:
    https://sendcheckit.com/email-subject-line-tester
  • Tip 2 - Test for Success
    If you have the ability to test your messages, do it. One of the best ways to immediately improve the efficacy of your campaign is to employ A/B testing. A/B testing is simple - you send a percentage of your audience one of two different subject lines as once. After a predetermined amount of time (~4 hours), the subject line that received the highest open rate within the test group will be sent to the remaining audience. With this simple test, you can immediately improve your results and gather important data for future use.
    Want to test using Emojis in your subject line? Here is a great tool to find the right one: https://getemoji.com/
  • Tip 3 - Include a Call to Action! Seriously
    If you want to see your email engagement increase, you have to use strong calls to action. A call to action will both encourage and measure the engagement you’re seeking. Many people starting out in email marketing fail to think about the reader’s journey, and will, therefore, fail to connect the immediate message with next steps. Ensure that you’re giving readers a reason to take the next step, and what that step actually is. Isn’t the whole point of an email to trigger an action? For marketing to be truly effective, you need to meet your audience where they are. Give them the information that is important to them, and spell out exactly what you want them to do.
  • Tip 4 - Tell Your Audience What They Care About
    To really reach your email audience, you have to consider what is important to them...what they care about. They already have their own lives - why should they care about what you have to say? What makes your message important, and therefore able to stand out? Often businesses will simply shout at their audience, tell them why THEIR company is so cool/hip/helpful/awesome. In reality, they’re not touching on what their readers really care about...themselves. The audience is so focused on themselves that they simply don’t care. It is your responsibility to dig through the noise and hit their emotions. If you aren’t careful, your message will get lost in a crowded inbox.

We hope that these tips are useful for your next email marketing effort. Remember, every campaign is an opportunity to learn something new about your potential customers. Seize your opportunity!

If you have questions about email marketing best practices, marketing in general, or just need a friendly ear, contact us today at info@atrevenue.com. We’re here to make sure you get more revenue from every email.


Your Values, Your Business. Yes, You Can Build A Dream Business Based On What You Value Most.

When we begin a conversation with a client, we’ll typically ask: “What type of business do you think is right for you?”

Mind you, it’s not that we expect that individual to have everything figured out. Some people may know what they want, but may not look at the reality that accompanies that. Others aren’t sure at all but do know they want to control their own destiny. No matter where you’re coming in, we’ll typically take a more introspective approach and encourage you to ask deeper questions internally about your lifestyle before choosing a business.

Now, why do you think we would be so interested in what you value and the life you want to have? Yes, these are important but what does that have to do with owning a business?

Know The Business Behind The Business

Think about this: If you’re going to be a successful owner, you’re going to be heavily involved in that business for at least the next 10 years and probably more. If the organization doesn’t match up with your values and lifestyle, you may have some buyer’s remorse.

To illustrate how buyer’s remorse could happen, let’s say that you’re intensely passionate about a product or service – we’ll use dogs as an example. Since you have such a love of dogs, you figure that owning a pet store franchise is your true calling.

Sounds like a terrific fit, doesn’t it? Not so fast.

You may have a love of animals, but we still have to talk about what you will be doing as a business owner. In this case, you may be spending a great deal of time involved with inventory management, stocking shelves and a host of other responsibilities that take you away from playing with the puppies.

Doing what you love has to align with business responsibilities, which makes it crucial to take a hard look at each franchise opportunity to ensure your perception meets reality. This involves a series of deep questions that can force you to give careful consideration to why you want to become an owner and what you want out of the business. Because once you’ve addressed these questions, you’re ready to pursue an opportunity on your terms, based on what you value most.

4 Deep Questions Before You “Jump”

  • What are your strengths?
    When you think back to times in your career where you’ve been promoted, why was that? How did that happen? Was there something about that type of work that energized you?
  • What type of work environment and style do you prefer?
    Do you like working with people or independently? Are you a teacher? An organizer? Are you motivated by sales? Do you dread event planning? Do you believe you can thrive in a customer-facing role or do you see yourself as more of an operational leader behind the scenes?
  • What do you like to do most?
    Believe it or not, one of the areas we look to as evidence of what you enjoy is your prior education. What did you go to school for, even if it’s nothing to do with what you currently do today? That shows a degree of passion.
  • What does your family situation and schedule look like?
    Make no mistake – this is a big one. If you have a spouse and children, how would owning a business change your current situation at home? What are you willing to give up?
    Is your family on board with this commitment? There’s going to be a ramp up period to get the business running strong enough that you can pay yourself the salary that you want, including minimum expenses. It may take 12-24 months to turn a profit – are you comfortable with that? If so, is it because your spouse is working and can take some of the pressure off? Is it based on savings that you have or through an SBA loan?

You know your strengths, your work style, your greatest passion, and have a loving family that’s got your back for the next 12-24 months to pursue the next exciting chapter of your career in business ownership. That’s great – but there’s still one more vital component to your success that we can’t neglect – an outside perspective from a highly experienced franchise consultant who can help guide you to the right franchise opportunity that aligns just right with your values. That’s where organizations like On Pace and @revenue come in - we’re here for you!


Sales + Marketing: Finger pointing or handshaking

Most businesses divide their sales team and marketing team into two different groups. At one organization I worked with, they were physically in different buildings... in different parts of the city. But what really is the difference between these two departments? They share the same goals, but their tactics for achieving these goals are very, very different.

It’s easy to get caught up with definitions like, “marketing is from the brand and sales is from a salesperson”. If that’s how you want to differentiate, I’ve got news for you. That sales person IS your brand! To more clearly separate these two facets of your business, I look at it from the messaging perspective. Here is my simplified explanation of these two departments and where the lines start to blur.

Marketing is a message sent to the masses. Like yelling into a megaphone, you say it once and it’s received by many people. For example, think of a TV commercial or a Pay Per Click ad that’s impersonal and doesn’t have a person on the other end sending you that message.

Sales on the other hand, is a very direct message sent from just one person. The message is tailored and personalized for each specific audience. It’s also not as scalable (one salesperson can only talk to so many people).

Now, here’s where it starts to get a little fuzzy. If done right, your marketing can feel like it’s coming from a real person AND your sales team can reach a wider audience.

This is why big data and targeted marketing is so exciting; it crafts a message that is targeted to the individual… but sent to many individuals. When this happens, your efforts have exponential impact.

Don’t just take it from me, here are the facts:

  • Personalization reduces acquisition costs as much as 50%, lifts revenues by 5-15%, and increases the efficiency of marketing spend by 10-30%. (McKinsey & Company)
  • By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact. (Salesforce)
  • Increasing personalization in more channels can increase overall consumer spending by up to 500%. (The E-Tailing Group)

Here’s a couple of great examples where your marketing and sales team needs to work in perfect harmony:

Email: An average office worker receives 121 emails a day and sends around 40 business emails daily (Source). So it’s fair to say that this would be a sales channel,. Right? But wait, what about MASS emails? Those newsletters, automations, promotions and drip campaigns need to incorporate best practices from both departments in order to be effective.

Social Media: With over 2.19 billion monthly active users on Facebook, this must be a mass audience channel, right? Think again. Sure, you can have your marketing team create a bunch of posts, but without a sales perspective and communication style, your engagement and conversation ends there. To be successful, you need to build a relationship with your following, and who is better at building relationships than your sales team? By bringing together your marketing and sales minds, you’re able to attract, engage and even convert a dedicated community.

Sales and marketing are very clearly differentiated in our minds. But aren't they really doing the same thing? Connecting, convincing, and communicating. Any good salesperson or marketer knows that is the key to success.

If you are having challenges connecting with your clients, leads and audience, contact Marie at marie@atrevenue.com


What to Ask Before You Book: A Fast and Awesome Guide to Hiring the Right Speaker

 

If you’re getting ready to start the sometimes daunting process of selecting a speaker for your stage, you're undoubtedly aware of the tidal wave of details that need to be addressed to get the right person for the job. If you don’t have experience in this field, you're more than likely enjoying the thrill of building anxiety as you throw yourself into the selection process. Not to fear, the @revenue team is here.

If you have a cool 50-100k, you can easily fix your eyes on a public figure and google yourself into a hot name for your upcoming event, but more often than not that will buy you a ‘basic’ sports star, reality TV show or celebrity personality. Just don’t call them basic to their face...they hate that. If you don’t have a budget that hits those marks, then you're reading the right blog. We can help you get some vision for what you need beyond the big bucks.

First, you need to understand what the purpose of this speaker is for your event. Is this person setting the emotional setting for your event? Do you want people on their feet? Laughing? Crying? Throwing cash in the air?!? Are you looking for an expert, an entertainer... or both?

Here's a fantastic checklist that will help you ask the questions that need to be asked to get the best speaker for your event.

How to Prep for Hiring a Speaker: What to know and what to ask before the big show

Fees & Expenses

  1. What fee does this speaker charge for the length and type of engagement that you're looking for?
  2. Does the speaker's fee match your budget?
  3. If not, are there other places that you can pull funds from? Can you give them advertising, a booth, additional exposure in any way that will assist them with their goals?
  4. Does the speaker require travel fees? If so, what are their requirements and who does the booking?
  5. Is a deposit needed to hold your date?
  6. Are there ANY other fees? Bureau? Per diem? Personal cabana boy?
  7. Can they fill more than one spot on your roster (and save you on the cost of another speaker’s travel)?

Experience & Expertise

  1. Is the speaker a professional speaker or an expert who speaks?
  2. Does the speaker have multiple formats? Keynote? Workshop? Interactive?
  3. Do they have a livelihood that depends on them doing what they are speaking about, or do they just train?
  4. Can they custom craft an event for you?
  5. Do they have any certifications or accreditations in their field? Have they won any awards?
  6. How do they typically prepare for a speaking gig?
  7. Do their speaker reels (videos) appear engaging? Entertaining? Exciting?
  8. What materials will they bring? Are they going to bring educational or supportive materials or only just their selling tools?
  9. Can they use ‘clean jokes’ or do they only get laughs when eyebrows are raised?
  10. Are they published? Do they have books, articles, youtube shows or the like?

Environment & Temperament

  1. How easy was the speaker, or their team, to connect with? Get answers from? Talk to?
  2. How will they make your organization look good?
  3. Do they seem to speak at the same level that your audience is at?
  4. Are they going to just be on stage, or are they going to engage with the folks at your event?
  5. Do they use the tech tools that are going to make it a fit for your audience?
  6. If they are going to sell from the stage, what does that look like and can they do it with class?
  7. Can they help you drive home your message from the stage? Do you want them to drive people to take the next step? Purchase a product or something else?
  8. Will they be easy to work with?
  9. When will they arrive at the event? Leave?
  10. Can they be flexible to last-minute changes?
  11. What impact will this speaker have on the audience once the chairs have been put away?

Well, there you have it. The exhaustive, every-question-answered speaker booking checklist. I hope this helps you on your journey. We are here to help you find your next (or first) ‘perfect’ speaker, and just for the record, we have already asked most of these questions for you!

Find out more at today- we are ready to help! Speakers@atrevenue.com


Demystifying Marketing Myths

In a world with “alternative facts” and the ability to make your own truth, there is a lot of miss-information out there. @revenue is here to shed light and truth on some of the most common marketing myths and why they just aren’t facts. These misconceptions are dangerous and can seriously impact your business.

Marketing Myth #1: My business is so incredibly unique, it is too complex for anyone outside of our firm to communicate.

Why it’s false: Look, no marketer will ever be able to know your business better than you,  but do you know what they are experts at? Communicating with your audience. How you translate that expertise and unique offering to the masses to best connect and engage is critical for generating sales.

Marketing Myth #2: I received an email from someone who says he can get my site to page 1 on Google.  For just $99!

Why it’s false: Really? Are you going to fall for that one? SEO takes time and is a long-term strategy. Don't fall for some cheap tricks that may work today, but will leave you burned in the long run.

Marketing Myth #2.5: My cousin is an insta-star.

This goes right next to “the millennial on the team will do social media.” Leaving your brand, reputation, and marketing strategy to someone that knows how to use a tool is not enough. They need to have a strategy, plan and know how to generate ROI, not “likes”, from their efforts.

Marketing Myth #3: It doesn't need any marketing, really. It sells itself.

Why it’s false: Nothing sells itself. Even Apple's greatest products require the right placement at the right time communicated by the right people to the right audience.

Marketing Myth #4: The client is always right.

Why it’s false: I get it, we are in the service industry, but really? How does this develop trust and good recommendations? If the client was always right, why are they asking for help? Because they tried something one way and it didn't work perhaps? So, let's stop putting them on high platforms as always right and work with them as partners.

Marketing Myth #5: I don't need marketing to target my offering. Anybody and everybody can use my services.

Why it’s false: Because if anybody and everybody actually showed up at your doorstep tomorrow, you couldn't possibly service them anyway.

Marketing Myth #6: Word of mouth and a website is enough -

Why it’s false: Delivering quality, targeted and convertible traffic to your website takes a strategy, a budget, execution and some time. Don't wait for the pipeline to inevitably dry up. You need to be proactive instead of waiting by your inbox for a lead to come in.

Marketing Myth #7: Facebook is the only valid way to get your message across to people anymore.

Why it’s false: HA! That’s like saying, “The only way to get protein is to eat a lot of eggs.” There are TONS of channels, groups, mediums and tools to get your message across. If you believe this, you might be a little narrow-minded. Let an experienced marketer show you some solutions.

We all know first hand how annoying it can be to get the same assumption and miss-information driving networking conversations and sales calls. For many experienced professionals, they never had the opportunity to learn about marketing, so they get bad information from the internet, sleazy marketers pumping out misinformation that they take as truth. If you have a question or assumption about marketing, contact @revenue to explain more.


The GIF is a Gift!

First, I believe we need to address a very important issue. Deep breath because there will be a lot of emotions here. Do you pronounce if GIF or JIF?

via GIPHY

Allow me to settle the battle for once and for all. It doesn’t stinking matter. 

The Psych

Now that we have that out of the way let’s talk about this novel little addition is changing the face of business. As always, the first thing I get excited about is the psychology behind the form of communication. An easy piece to understand is the mere-exposure effect. This phenomenon explains that we have a preference for things that we are already familiar with. In our society, media is the most common denominator. I know, there are always going to be outliers. There is generally at least one in every crowd that wants to loudly tell you how they have never watched TV or that they keep themselves pure of the mind pollution of popular media (Uh….ok...cool. I’m gonna talk to this other 99.999 % of people). Most people have some common experience and when you can use that commonality to express a thought or emotion it has more resonance for the recipient.

Most of the time GIFs are used to communicate emotion. EMOTION, the cornerstone of communication! Take into account  Albert Mehrabian’s 7-38-55 Rule of Personal Communication.

If you are relying only on words to communicate your message you are leaving 93% of your ability to communicate on the table. We also know that people make decisions (about everything) based on emotion and back it up with logic, so if you are effectively communicating to and connecting with emotion, are you doing your level best to get the recipient engaged with your message?

The Culture

As a company that uses GIFs heavily in our communication, I reached out to some of our newest members. Here were some of their responses:

Well, gosh. Who wouldn't want to be around some humor in a company culture? I think a little mechanism like a GIF goes a long way, more than people probably might give it credit for. It shows that you're among friends, or at least that we're all in this together. Without it, you might risk the communication feeling like a cold directive. There's SO much room for the tone of an email to be misinterpreted. Using humor within that communication makes you appear warmer, friendlier and more accessible. All good things that any company culture should want to have.” -Dan Gershenson

“Using a gif is like finding that perfect Hallmark card at the store. Couldn't have said it better myself. It just sends the perfect message, unlike texts. It adds inflection and there is usually no denying what the other person is trying to say. More often than not, it puts a smile on my face and lifts my mood." -Laura Wilson

“First, my lack of knowledge about pop-culture and trivia made me hesitant to follow, but after just my first few experiences, using GIFs takes a weight off my shoulders as a writer. I can lean more on my GIF selection to set the tone. I don't have to be funny - I can just find something funny instead.

To me, GIFs establish a shared emotional connection through pop culture. As humans, our brains connect differently with faces, naturally assimilating to other's perceived emotions. When we see someone happy, we feel happy. This is two-fold when we connect with another through shared experiences of favorite comedians or movie scenes. The art of GIF-giving is selecting one that your audience will 'get' and can easily connect with.” -Megan Robinson

Just last week we entered a NEW client intake meeting (not yet full clients) and they mentioned that they were so happy when I used a GIF in the email because they automatically knew that we were cool (read that as ‘we are like you’), we have a sense of joy and humor, and that we were going to be fun to work with. A tip of my hat the Mr. Sinatra dancing in the rain!

If your internal staff and your new clients appreciate it, how can you create a GIF-embracing culture of your own? Well, start with a few rules and tools.

  1. Use an email plug-in tool like https://giphy.com/ that will allow your team to add images on the fly. They simply need type in a search term like excited, happy, or raining and a small list of images will pop up for them to click on and add to the email, slack channel or the like.
  2. Encourage common sense! This is not a place for profanity or lewdness just like ANY OTHER part of your work.
  3. Know thy audience! If it is your initial conversation with someone and you don’t know if they have a sense of humor to speak of it’s probably not what you want to lead with. You need to have a few exchanges with someone before you will know if this is something that is a fit for them.

The Business Plan

According to Forbes ‘[Other] businesses have had success using  GIFs in email marketing campaigns. A case study of Dell’s GIF-centric marketing campaign was done by MarketSherpa. They compared metrics of the  GIF campaign with other quarterly campaign reports and found that Dell saw a 42% increase in their click rate and a 109% increase in revenue.’

To meet the demand, many of the tools you already use are adding GIF searches to their services. Facebook, Twitter, Mailchimp just to name a few have adopted the movement.  Want to create one of your own?

Forbes even gives you a step-by-step so that you can show off a product or even a great part of a speech.

At the end of the day you have to decide if it is brand congruous for your internal team and your external communication, but for me and my house….we will GIF IT UP!

via GIPHY

 


How We Inspire Clients To Tackle Sales In The Office And In The Field!

Sales cannot stop once the contract gets signed!

Your sales process is part of your brand, part of your culture and the lasting impression that people take from your business. At @revenue, we know that creating a powerful process that both your sales team and your internal team can follow will allow not only for more sales but greater customer service and increased value per client!

 

If your business is ready for powerful growth, it's time we talked. 312.720.1399 x1

 


I received an email from Google about GDPR. What do I do now?

I received an email from Google about GDPR. What do I do now?

You may have recently received an email from your Google Analytics account notifying you that you need to adjust your data collection settings to comply with GDPR. Like many business owners, especially those in the US, you may have found this email a bit confusing.

What Is GDPR?

GDPR is the General Data Protection Regulation. GDPR was created by the European Union. Its the EU’s answer on a years-old legal question about how data is used and whether individuals own the data that they create by interacting with websites online.

The courts ruled that individuals are the owners of their data, not the corporations (or websites) that collect the data. Therefore, the data must be deleted on a regular basis.

How Does GDPR affect the way I collect and retain data?

Great question. The answer will differ from business to business. The answer is rooted on whether you have clients or visitors from the EU and how you use your collected data in the course of business. For an expert recommendation on how to handle GDPR, please contact our Digital Media Specialist Harry Semerjian at harry@atrevenue.com. Don’t wait too long…Google has set a deadline of May 25th, 2018 to take action.

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