There you are, sitting in yet another conference listening to a speaker review something that you have heard 100 times before and all you can think is, ‘Good GRIEF!’ (I assume you watched the Peanuts as a child, too), ‘I have so much more powerful information to share, things that would actually give this audience some REAL value!’ Well…let me give you 3 reasons why you should get yourself together and get on the next stage.
**Please do NOT remove the current speaker from stage – let’s find you one of your own!**
- The more you have a microphone in your hand the more of an expert you are.
Listen, the raw truth is that no one is going to call you an expert until you say it first. There is no ‘authority fairy’ that is just waiting for you to reach a magical point of experience, education or innovation to give you your set of wings. You have to take the leap.
On a physiological level, the simple appearance of being on stage (in front of a room speaking with authority) creates a subconscious understanding that you have information to give and that you are an authority. The more often you are seen on a screen, stage or in print the more people know and begin trust you. As you start that relationship, with 10 or 2,000 people at a time, you have an opportunity to connect with them much more quickly and deeply when it is time for the next step.
- The Bloom Effect
In this content-heavy world, we are all looking for opportunities to create effective blogs, articles, videos, newsletters, and on and on. With one speaking engagement, you can use that single event to spread your marketing message wide.
- Post on your site
- Write your speech and a blog at the same time
- Video your speech and create 5-7 short burst videos
- Spread through your social media
- Engage with other organization’s social media, website, event programs
- Cross promote with other speakers at the event
- Be the Change
If you are not in business to change the world and make it a better place, this is not for you. For those of you that have the vision, that truly believe that what you do has a major impact on your client’s lives, you need to plant the seed. Our organization is focused on changing the lives of SMBs through providing them with the profit they need to care for their families, invest in their communities and create abundance for others. If that is truly what we are here to do and we keep it under wraps, we have failed tremendously.
This is why we take stages with a message of professional love. We tell the stories that give people a reason to care. We create empathy, provide tools to foster change and lift others up around us. If you were to apply those ideas to your business and look at your impact through a community if not worldwide filter, what would your keynote speech be?
Not sure where to start? Let’s find some time to chat…who knows, the next ‘chat’ you have might be on stage!