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Posts filed under: Marketing

  Those of you that know me know that I never show up underdressed. I wonder if you know why I take care in my appearance?  Let me create a little business case for you…. When I started my entrepreneurial...
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Marketing can be powerful, impactful and even helpful; but it can also be annoying and unwanted. These days, marketers are trying to decipher through some blurred lines on whether their message is wanted, appropriate, and even legal. This is where...
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Google has just released a bit more information about, Mobile First, its upcoming change to how it indexes site content. Currently, Google analyzes the desktop version of a website and then ranks the mobile version of the site based on...
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Nobody’s perfect, right?  Yep, nobody.  But when you’ve had a week like United had last week, you have to take a good long look in the mirror and decide what you really stand for…as a company.  In today’s reality of...
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Three weeks ago, Marie and I each had two prospect meetings. As we debriefed, it was as if we had the same meeting but on two different topics. Marie’s was marketing and mine was sales. In both cases what we...
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After more than 10 years of selecting and implementing CRMs for my small business clients I have seen more than my share of struggle, strife and stress when it comes to these tricky systems. We have experienced programming across 14 different...
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